Your Seattle Area Real Estate Team broker will go over a custom marketing plan with you and all of the details about how your property will be promoted to potential buyers and other brokers. The more you know about the process of selling your home the easier it is to support your Seattle Area Real Estate Team broker’s efforts. Provide your Seattle Area Real Estate Team Broker with tips about what you love best about your home, your neighborhood and community that can be incorporated into the marketing materials. You can also visit other homes that are for sale, or even local model homes for ideas on best ways to present your home to potential buyers. Each custom marketing plan is designed to target the types of buyers most likely to go after your home while also broadly marketing the property to a wide audience. Some of the elements that are typical of our marketing plans include:
A beautiful home will practically sell itself--but only if buyers come to see it. Nothing will get buyers through the door of your home better than high quality, enticing pictures. We have professional photographers which we use for all of our listings. They take a large number of high definition digital photos including aerial shots with drones. We review the pictures with you to make sure we are all satisfied with how they will show and present your home to prospective buyers. The best pictures will be computer enhanced using photo imaging software and readied for use in all of the marketing avenues we employ for your home.
VIDEO & VIRTUAL TOURS
In addition to digital photography we will evaluate and determine if a video or virtual tour would be beneficial in marketing your property. Some properties greatly benefit from the addition of these media elements while others may not. We will determine with you what we want to utilize in capturing all of the elements of the property in detail.
STAGING & VIRTUAL STAGING
Whether your property is vacant or not some properties can benefit from staging to enhance the buyer impression of the property. Physical staging can be quite expensive but we will also consider virtual staging in the photographs as an alternative. Your broker and you will review the options available and determine what we feel will be most effective for your particular property.
NORTHWEST MLS (NWMLS)
The Northwest Multiple Listing Services covers 23 counties and exposes your property to 25,000 agents with thousands of potential buyers. We will prepare a plan your property to appear in the MLS including professional photographs and enticing marketing remarks that will sell the attributes of the property. This information will be submitted in a timely manner with the maximum photos for the property's debut on the market to achieve maximum impact at initial listing.
ADVERTISING ON THE TOP REAL ESTATE WEBSITES
Did you know that nearly 92% of home buyers use the internet to search for a home? It is essential to list your home online, especially on the four biggest real estate search portals on the web: Realtor.com, Zillow.com, Trulia.com and Redfin.com. We put your listing on each of these sites at the same time it goes live on the MLS to provide the broadest reach of avenues for potential buyers to find your property. We also feature your property under our Featured Listings section on our corporate website and related team sites.
SOCIAL MEDIA MARKETING
We also use social networking sites to get the word out about your home. We have profiles on Twitter, Facebook, Instagram and LinkedIn. Using these sites to promote your property gives it additional exposure to an even broader audience.
FULL COLOR FLYERS
Your property will have a full color flyer designed by a professional using the high quality digital photographs we had taken. These flyers are available in a box at the listing as well as inside the property for prospective buyers to take with them after their viewing.
Our bold all black sign with white lettering stands out amongst a market which typically has white based signs. Our signs typically generate a good number of buyer calls and inquiries.
As part of the marketing of your property we send a full color flyer via email to over 8000 brokers throughout the entire Seattle metro area. If your property is outside the Seattle metro we are able to market it to brokers throughout the state.
Every real estate brokerage that has NWMLS on their website will have your listing included on their site and it will be able to be found by any buyers searching there shortly after going live. Note that some websites (Trulia and Zillow) are not tied to the NWMLS directly but we will post your property for sale on those sites as well.
On every new listing, we search our database for prior clients that have called looking for a property like yours. We contact top selling agents we know in the area by phone in addition to email and promote your property directly to them.